Friday, February 6, 2009
Shark Attack! Sharky Tea Infuser.
WINTER®
Is winter a brand?
Spring is about emerging and fall is preparation – both dynamic brands. Winter, on the other hand, just is. Winter isn’t from anywhere or going anywhere. Winter is the here and now – our most existential season.Winter’s brand traits are dignity and depth. There is majesty in winter that a frivolous spring day cannot match. Fall is too darn busy to pay attention. If the seasons were a royal court, winter would be king. (Fall would be chancellor of the exchequer.)
Winter has arbitrary power. If winter wants to close the airport and keep you waiting, well, there’s nothing you can do about it. On a whim winter will shut down your school. Snow day! – exhilarating words to a child – all thanks to a whim of winter. You don’t plan for a snow day. It just happens. You wake up, and the snow day is.
Winter reminds you to live in the present by breathing cold air down your neck.
Winter has presence. With benign intervention, winter surprises you with diamond-like sparkles in the light of a street-lamp. Winter’s chill reminds you to snuggle up with someone you love.
Winter’s counterpoint is summer – the Miller Light to winter’s Bud. You plan for summer. You have things you want to do in summer. You long for summer. You remember summer.
But winter just is. It is the season of being – not becoming. Winter settles into our streets and our bones and takes its own sweet time to make its meaning clear.
brandsinger
Wednesday, February 4, 2009
Airside: AIRPLOT
Airplot, logo, typeface. Click here, to see the type of thought & creativity it requires to get unique outcomes in a digital world. There is more to the development of logos/typefaces than you know.
Labels:
ART/DESIGN,
BEHIND THE SCENES,
DO-IT-YOURSELF
A Hustlers Hustler
"Somehow, Joe Ades got people’s attention as the crowds swirled by at the Union Square Greenmarket, on their way to eyeing and buying the produce. He was the white-haired man with the British accent, the expensive European suits and shirts — the man selling the $5 peeler. For carrots. Or potatoes." (click link to see video)
Tuesday, February 3, 2009
iPhone Competitor?
This thing flips open 3 ways.
Sweet keyboard and internet.
Finally.. a projector! It projects movies/presentations in 3-D.
If you have not clicked a link to the site yet, you should.
If you already did, then you found out that this is just another
genius marketing ploy by... NS.
Sweet keyboard and internet.
Finally.. a projector! It projects movies/presentations in 3-D.
If you have not clicked a link to the site yet, you should.
If you already did, then you found out that this is just another
genius marketing ploy by... NS.
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